🦄 Unicorner Startup of the Week: Whimsical
 ✍️ Notes From The Editors  
We mentioned in passing that Ethan’s a big productivity nut. It comes as no surprise that a company like Whimsical came across our radar—consolidating collaboration tools into one centralized platform can save teams a ton of time. Let us know what you think!
 - Arek and Ethan 🦄
Unified collaboration workspace
Whimsical is a set of online collaboration tools: Docs, Flowcharts, Wireframes, Mind Maps, and Projects. These five tools, which the company calls “primitives,” essentially combine the use cases of apps like Notion, Google Docs, Figma, and Trello into one organized app.
🔗 Check them out: whimsical.com
💰 Business Model
The company uses a Freemium SaaS model. The Starter tier is free up to 1,000 items per workspace and 10 guests per file or folder. Users have access to unlimited members and real-time collaboration. The Pro tier, $10 per editor per month billed annually, offers unlimited items per workspace, priority support, and unlimited free viewers. The Organization tier, $20 per editor per month billed annually, offers security, flexible payment options, and teams.
📈 Traction and Fundraising
  • Raised $30 million Series A from Accel and Basis Set Ventures
  • Used by teams at thousands of organizations including Webflow and Deliveroo
  • 3x revenue growth in the year prior to its raise and acquired a couple million users at companies, according to TechCrunch
👫 Founders
  • Kaspars Dancis, CEO: Previously VP Engineering @ FullContact, Co-Founder & CEO @ Cobook SIA, Engineering Manager @ Genesys, CTO @ Conseros Software
  • Steve Schoeffel: Previously Product Designer @ FullContact, Designer @ Viget Labs, English, Visual Arts, Film @ Duke
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
🔮 Our Analysis
Whimsical’s approach to productivity is making many different types of tools available in one platform, meaning teams no longer have to “context switch” into another tab or sign onto another platform. When it comes to the product, Whimsical has two main selling points: collaboration and speed. It accomplishes collaboration by emphasizing familiar user-friendly features such as live cursors and comments. Its focus on speed is apparent through the many keyboard shortcuts available everywhere and the tight integration between its tools everywhere on the platform. For example, any file can be accessed from within another file by a link with a thumbnail of the page’s contents. Before its Series A, the company was able to reach millions of users bootstrapped and be profitable. With this funding, we project a good future for the company.
📚 Further Reading
If you enjoyed today's article, forward this email to a friend!
If you're just seeing this email now, subscribe here.
Made with 💜 by the Unicorner Team 🦄
🎁 Bonus Content!
Way back at the beginning of 2021, we shared our cover on Tive. At the time, the company had just raised its Series A. Recently, Tive raised its $54 million Series B round. Check out the post here—we look forward to its continued growth.
This email was sent to
You received this email because you signed up with Unicorner.