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🦄 Unicorner Startup of the Week: Tive
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Real-time tracking for supply chain goods
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Tive provides a variety of trackers for monitoring supply chain goods. In addition to providing real-time data on the location of goods in transit, Tive’s trackers also provide information on temperature, climate, and shipment integrity through the use of shock sensors, all while maintaining very low power consumption. Their flagship tracker claims a one-year battery life. All shipment information can be accessed through Tive’s included cloud software from any device.
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💰 Business Model
Tive operates with a B2B/Enterprise model. They sell reusable and one-time use trackers to transportation management systems. Their hardware pairs with cloud software that can additionally be accessed with an API.
📈 Traction and Fundraising
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Raised $12 million Series A led by RRE Ventures on December 15, 2020
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Raised $16.9 million total from 10 investors
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Announced its latest 5G tracker on July 22, 2020
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Reported 570% growth in 2020, according to TechCrunch
👫 Founder(s)
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Krenar Komoni, CEO: Previously RF and Systems Engineer @ Eta Devices, Electrical Engineering MS @ Tufts, Computer Engineering and Mathematics @ Norwich
💼 Opportunities
🔮 Our Analysis
By providing both a variety of hardware solutions for businesses to choose from and integration with cloud-based software, Tive creates a product compelling for its all-around completeness. “Complete” is a good way to describe their hardware solutions too, which provide plenty of analytical information on top of great battery life. We’re interested in seeing how these tools can be leveraged to benefit the future of shipping.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
Business Insider released a list of 45 startups VCs predict will soar in 2021. Check out the article for free here.
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