๐Ÿฆ„ Unicorner Startup of the Week: Tive
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Real-time tracking for supply chain goods
Tive provides a variety of trackers for monitoring supply chain goods. In addition to providing real-time data on the location of goods in transit, Tiveโ€™s trackers also provide information on temperature, climate, and shipment integrity through the use of shock sensors, all while maintaining very low power consumption. Their flagship tracker claims a one-year battery life. All shipment information can be accessed through Tiveโ€™s included cloud software from any device.
๐Ÿ”— Check them out: www.tive.co
๐Ÿ’ฐ Business Model
Tive operates with a B2B/Enterprise model. They sell reusable and one-time use trackers to transportation management systems. Their hardware pairs with cloud software that can additionally be accessed with an API.
๐Ÿ“ˆ Traction and Fundraising
  • Raised $12 million Series A led by RRE Ventures on December 15, 2020
  • Raised $16.9 million total from 10 investors
  • Announced its latest 5G tracker on July 22, 2020
  • Reported 570% growth in 2020, according to TechCrunch
๐Ÿ‘ซ Founder(s)
  • Krenar Komoni, CEO: Previously RF and Systems Engineer @ Eta Devices, Electrical Engineering MS @ Tufts, Computer Engineering and Mathematics @ Norwich
๐Ÿ’ผ Opportunities
๐Ÿ”ฎ Our Analysis
By providing both a variety of hardware solutions for businesses to choose from and integration with cloud-based software, Tive creates a product compelling for its all-around completeness. โ€œCompleteโ€ is a good way to describe their hardware solutions too, which provide plenty of analytical information on top of great battery life. Weโ€™re interested in seeing how these tools can be leveraged to benefit the future of shipping.
๐Ÿ“š Further Reading
Made with ๐Ÿ’œ by the Unicorner Team ๐Ÿฆ„
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๐ŸŽ Bonus Content!
Business Insider released a list of 45 startups VCs predict will soar in 2021. Check out the article for free here.
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