🦄 Unicorner Startup of the Week: Twelve
 ✍️ Notes From The Editors  
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Building away climate change
Twelve (previously Opus 12) is a carbon transformation company that creates essential products and fuels from carbon dioxide, helping companies reduce their carbon footprint. Recycling carbon emissions from the largest emitters addresses climate change and assists brands in meeting their climate goals.
🔗 Check them out: www.twelve.co
💰 Business Model
Twelve’s revenue stream is generated by utilizing wasted carbon dioxide. It sells carbon-based alternatives to brands and businesses that were originally using harmful petrochemicals to build their products. Pricing is dependent on the needs of each business.
📈 Traction and Fundraising
  • Raised $57 million Series A from investors like Capricorn Investment Group and Carbon Direct
  • Investors include government agencies like NASA, the National Science Foundation, and the California Energy Commission, as well as schools like Stanford and commercial partners like Shell
  • 2018 class of the Equinor & Techstars Energy Accelerator
  • Collaborated with Mercedes-Benz to create the world’s first auto part from carbon dioxide
👫 Founder(s)
  • Nicholas Flanders, CEO: Previously COO & CFO @ Levo League, Sustainability & Resource Productivity Fellow @ McKinsey & Company, MBA and E-IPER MS @ Stanford, Math, Economics, and International Relations BA @ Cornell
  • Etosha Cave, CSO: Previously Advisor @ National Renewable Energy Laboratory, Research Assistant @ Stanford, Mechanical Engineering PhD @ Stanford, Engineering MS @ Stanford, Engineering BS @ Olin College of Engineering
  • Kendra Kuhl, CTO: Previously Cyclotron Road Project Lead @ Cyclotron Road, Postdoc @ SLAC National Accelerator Laboratory, Chemistry PhD @ Stanford, Chemistry BS @ University of Montana
🔮 Our Analysis
Carbon emissions have been increasing year over year, and it is up to major corporations and governments to address many of the challenges this poses. A large percentage of greenhouse gases comes from the manufacturing of petrochemical products such as plastics. Twelve addresses these issues by utilizing wasted carbon dioxide to create products that would otherwise be made from oil. This solution could address 10% of global carbon emissions. Twelve’s partnerships with Mercedes-Benz, Proctor & Gamble, and NASA aid its growth because major companies in different industries are shifting to be cleaner with their carbon emissions and not be climate negative. The company’s biggest hurdle is creating household and industrial carbon-based products at a large scale; this problem is being tackled through further funding, which will go toward research and development and increasing manufacturing capabilities. By converting carbon dioxide into viable products that can be used by average consumers and businesses, Twelve is addressing key climate issues that will be pivotal to having a climate positive world.
📚 Further Reading
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🎁 Bonus Content!
Imagine if you could write a sentence in English and immediately have it translated into code. OpenAI (which powers CopyAI, a company we covered) is making this possible with OpenAI Codex, a natural language processor that can intelligently interpret words and turn them into programs. You can read more about it and request access to Codex here.
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