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๐ฆ Unicorner Startup of the Week: Givingli
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โ๏ธ Notes From The Editors
In light of the recent controversy surrounding OnlyFans, we're excited to announce that Unicorner as a brand is pivoting to reviewing unicorn pictures. We think this one in particular is very nice. Please send us your unicorn pics.
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Digital greeting and gift cards
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Givingli is changing the way we send and receive greeting and gift cards. It offers dozens of brands of gift cards to choose from and lots of customization tools. Givingli also markets itself as a sustainable alternative to paper cards, citing that 2.5 million trees are cut down each year for greeting cards in the United States.
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๐ฐ Business Model
Users can purchase digital cards from Givingliโs phone app. They also offer Givingli Premium for a monthly fee of $3.99, which provides a number of other features like premium greetings and unlimited backgrounds.
๐ Traction and Fundraising
- Raised $3 million seed round with investors like Seven Seven Six and Yellow
- Featured by Apple on iOS App Store
๐ซ Founder(s)
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Nicole Emrani Green, CEO: Previously MFT Associate @ Maple Counseling Center, Marketing Strategy @ Bella Dahl, Clinical Associate @ Compass Family Services, Psychology @ USC
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Ben Green, COO: Previously Attorney @ Green & Green, Associate @ KPMG US, Law Clerk @ Sideman & Bancroft, JD @ UC Hastings, Political Economy @ UCSB
๐ฎ Our Analysis
Givingli isnโt the first company to try and replace paper gift and greeting cards. It is, however, one of the first to truly leverage the advantages of a digital platform. Beyond allowing users to fully customize their greeting cards, it also offers a wide selection of gift cards to choose from (including brands like Nike, DoorDash, Sephora, and Uber). Physical gifts and cash are also options, indicating Givingli has an emphasis on flexibility. Its focus on sustainability is also very apt given the statistics: per its website, each year in the U.S., 2.5 million trees are cut down for greeting cards, and 75 million pounds of plastic go to waste on gift cards. Itโll be interesting to see whether online cards become the norm in the near future and if Givingli is leading that charge.
๐ Further Reading
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Made with ๐ by the Unicorner Team ๐ฆ
Comments? Just reply to this email!
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๐ Bonus Content!
Topia, a virtual world platform we covered in July, has let us know that they're co-hosting Burning Man virtually as of August 29th. People can join existing worlds and also build their own worlds for the event. Check it out here!
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