🦄 Unicorner Startup of the Week: Weavit
 ✍️ Notes From The Editors  
As college students and newsletter founders, we know that efficiency and productivity are key to staying on top of day-to-day responsibilities. Weavit’s approach had us intrigued, and we wanted to spotlight them this week. What tools do you currently use to keep life in balance?

From Arek: to any readers who are also productivity freaks, Ethan would like to be friends with you. Go surprise him and book his calendar.
 - Arek and Ethan 🦄
Capture your thoughts
Weavit is an app that allows you to log thoughts that come to mind throughout your day and turn them into insightful and organized notes. After downloading the app, you can add a new “thought” by typing out what’s on your mind, and Weavit will suggest different actions to take and people or topics to tag. It does this through a combination of natural language processing as well as integrations with popular calendars and contact book solutions.
🔗 Check them out: weavit.ai
💰 Business Model
There are no public revenue sources yet, but a Weavit premium plan will be released in the future with advanced natural language processing features and additional storage for users.
📈 Traction and Fundraising
  • Raised $1.25 million seed round from Fluxus Ventures
  • Available for download on the iOS App Store, with 600 monthly active users
  • Chrome extension is currently in the works, along with a planned Android app
👫 Founder(s)
  • Emmanuel Lefort, CEO: Previously Various Roles @ Natixis, Engineering @ École Polytechnique
  • Komal Narwani, Chief Marketing and Product Design Officer: Currently Founder & Creative Lead @ Mobo Design; Previously Product Designer @ PALO IT, Co-Founder @ Mateus & Ko, Marketing & Management @ HKUST Business School
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
🔮 Our Analysis
The human mind is a busy place. It’s easy to forget an idea or passing thought when there’s so much to focus on in your day-to-day. Weavit calls itself a “Shazam for your thoughts,” a place to jot down bits of your stream of consciousness and allow its app to piece them together into a timeline of connected, organized notes (much like how Shazam can see the bigger song from a short sound bite). The app uses a combination of mentions, tags, and tasks to organize notes and provide additional insight on what was originally written out. Mentions link a note to a person found in your connected calendars or contacts. Tags add a topic to a note—much like a hashtag—but with added context and sources on that topic, like Wikipedia articles. Tasks can turn notes into actionable to-do lists, and Weavit will alert you when to get a task done. Although the app is still in its early stages (it just recently opened to the public from an invite-only model), it shows a lot of promise. With all the emerging competition in the personal productivity space, Weavit’s unique thought-organization features have us excited.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
🎁 Bonus Content!
We’re back with another startup Q&A bonus content! This week, we’re asking Weavit CEO Emmanuel Lefort about his experiences as an international founder (Weavit and its team are entirely based in Hong Kong).
What are some unique challenges you’ve faced as a startup operating internationally with international markets?
As with any startup, we had to start focusing on a specific audience. In our case, because we are using NLP and English is the first language that we are making available, that was already reducing our target audience to people that naturally capture thoughts in English.
But interestingly, after the TechCrunch article, we had a lot of Japanese users starting to use the app, so we had to quickly adapt Weavit to cope with Japanese characters and language.
The magic of creating an app and being fully digital is that you can reach anyone anywhere. But in practice, you still want to target a specific community that will talk about your product and provide valuable feedback. That’s the real challenge beyond the physical borders.
What are the benefits of running a company outside the U.S., and in Hong Kong specifically?
Hong Kong is not yet a major place for digital startups, and we clearly miss the vibrant tech community of Silicon Valley. But there are some specific advantages too, such as an extremely simple and supportive business framework, a solid local entrepreneurs community and the access to the global Asian and Australian market.
Did you like this Q&A? Let us know!
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