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🦄 Unicorner Startup of the Week: Tango
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✍️ Notes From The Editors
We’re no strangers to the world of productivity. Startups we’ve featured like Connect The Dots, Writer, and Read AI all have one thing in common: they want to help companies work as efficiently and effectively as possible. Tango is tackling the same goal. Its tool cuts the time needed to put together detailed guides for internal use and helps speed up the transfer of information. Let us know what you think!
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Easy how-to guide generator
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Tango aims to make it easier for businesses to create how-to guides and documentation for employees. It does this through a Chrome extension that records your actions on a service or site to create a shareable walkthrough, along with an editable step-by-step text guide of the actions taken.
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💰 Business Model
The service is offered as a freemium SaaS. The free version is meant for individuals and small teams and includes unlimited workflows and image editing. The $16/month (or $12/month billed annually) Pro plan includes custom logos on PDF exports, no watermarks on screenshots, and more. An Enterprise plan will be available soon.
📈 Traction and Fundraising
- Raised $5.7 million seed from investors like Wing Venture Capital, General Catalyst, GSV Ventures, Outsiders Fund, Red Sea Ventures, and other angels
- Currently a Chrome extension and working on a product for use outside the internet browser
👫 Founder(s)
- Ken Babcock, CEO: Previously Product Strategy @ KeepTruckin, Founder in Residence @ Atomic, Operations, Data Analytics, Product Strategy @ Uber, MBA @ Harvard, Applied Economics and Management BS @ Cornell
- Brian Shultz, CTO: Previously Co-Founder @ Sable Education, Co-Founder and CTO @ Knowledge Berries, MBA @ Harvard, CS and Math BA @ Columbia
- Daniel Giovacchini: Previously Finance PMO @ Livongo, Principal @ General Catalyst Partners, MBA @ Harvard, Biz Econ BA @ Brown
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
🔮 Our Analysis
Having solid documentation and guides can make all the difference in a company. They can increase the efficiency of onboarding new hires, and can also be an effective way to demonstrate a product’s usage to clients. Unfortunately, building and maintaining guides can be difficult, and they often become a second thought at a company. Tango wants to change this by making how-to guides easy to create and easy to use. It accomplishes this by allowing the screen to be recorded during a walkthrough and automatically generates a step-by-step guide with images based on the actions the recorder took. This saves lots of time and makes the process of creating a guide easier. The company also makes these guides simple to share, making them very accessible to the intended recipient. We look forward to seeing the company grow and implement new features, such as usability outside the browser.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
A house in Florida was sold as an NFT earlier this month. The transaction, which was worth 210 ETH (roughly $600k at the time of writing), is one of the first-ever real estate NFT sales. Read more about the sale and the possibilities of NFTs in real estate in this article from Fortune magazine. |
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