• Raised $29.4 million Series A, with investors like Owl Ventures, Kleiner Perkins, Moving Capital, SoftBank’s Opportunity Fund, Supernode Ventures, and the Hispanic Scholarship Fund, and angels including Aviv Nevo and hockey player Alex Killorn
• Accredited by College Board, NCAA, Western Association of Schools and Colleges, Cognia, and University of California
• Used by over 100 schools, districts, and organizations

While competition in the education space is plenty, Subject is staying ahead of the curve by addressing some of the biggest challenges edtech companies face. One of the most fundamental problems is the disconnect between educators and business owners. Subject tackles this by sourcing the best teachers it can find around the U.S. and flying them to its HQ in Los Angeles to shoot videos. This allows business decision-makers at Subject to work more closely with educators when designing courses and delivering content. Another challenge is low usage and customer retention, especially as attention spans are shortened. While increasing customer acquisition boosts revenue, research shows that retaining customers boosts revenue even more. As such, Subject’s curriculum is designed for retention, and they break down lectures into more digestible short videos, a strategy adopted by other online course sites like Udemy and Coursera. Through human-graded assignments, midterms, and official transcripts upon course completion, users are also more engaged and more likely to finish the courses they start. Subject lets users start unlimited courses, which is attractive to students looking to try out different things to find what they like in a low-risk, high-reward fashion. While revenue through individual subscriptions is great, the company might consider landing government contracts that complement its current business models.