Having a car serviced is rarely a pleasant experience. Typically, having maintenance done on a vehicle takes a lot of time and brings with it a common lack of trust with auto shops. By attempting to make the process of getting a quote quick and transparent, and by providing the service end-to-end, ServiceUp addresses the convenience aspect of maintenance. By working with perviously screened businesses in the area and by providing a 2-year, 24,000 mile warranty, ServiceUp is tackling the trust aspect. When it comes to its B2B offerings, the company can provide a compelling service to customers that have much more at risk, should there be any unwelcome surprises with their fleets. Moreover, its service for employees might be another avenue to consumers who might otherwise be hesitant to switch from a mechanic with whom they have an existing relationship. Despite this obstacle, we see a road for the company to keep scaling and hope to see it steer through that journey.