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🦄 Unicorner Startup of the Week: Rise Science
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✍️ Notes From The Editors
It’s been a busy week at Unicorner HQ! While we’re excited to share our updates on startup covers to come, we have some catching up to do in our personal lives: namely, our sleep schedules. As such, we felt it was fitting to cover an app like RISE this week. Enjoy!
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Promoted
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RISE is a new kind of sleep management platform. Instead of just giving information about your sleep quality, RISE’s app (available for download on iOS and Android) analyzes your daytime routines and tracks in detail how much sleep you truly need.
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💰 Business Model
The app is subscription-based with an annual fee of $60.
📈 Traction and Fundraising
👫 Founder(s)
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Jeff Kahn, CEO: Previously Specialist @ Apple, QA Engineer @ Cisco, Engineer Design & Innovation MS and Health Systems Engineering BS @ Northwestern
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Leon Sasson, CTO: Previously CS and Industrial Engineering @ Northwestern
🔮 Our Analysis
Let’s face it: you’ve probably felt sleep-deprived at some point (we talk from experience!). Perhaps you’ve tried some of the sleep apps out there. But what the team behind RISE claims is that the quality of your sleep relies on more than just the time and amount you sleep. In fact, according to the app’s research, the quality of your sleep can be greatly reliant on your daytime routines, too. RISE collects data about your “sleep debt,” a number calculated from your sleep routine and energy throughout the day, and presents it along with a prediction of your natural circadian rhythms and daily energy peaks. Its model seems to work: according to the team, 80% of RISE users feel benefits within five days of using the app. RISE is one of many innovators in the sleep industry, and we look forward to tracking its progress in the near future. What are some sleep technologies you like to use?
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
One aspect of the pandemic and remote work that has been glossed over is its effect on people’s sleep patterns, especially employees who fell out of normal office routines. WIRED has a great article from July analyzing how remote work might improve sleep patterns, and consequently, our health. |
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