🦄 Unicorner Startup of the Week:
Moving Analytics
 ✍️ Notes From The Editors  
What an exciting time at LA Tech Week! Between brunches, fireside chats, and mansion parties, we’re both in dire need of some sleep. To the hundreds of new readers who’ve joined the Unicorner community: we’re excited to have you on board. Get ready to learn about some awesome startups every Monday morning. To start you off, we have an incredible LA-based company feature today. 🌴
Most importantly, thank you to everyone who attended our founder panel last Tuesday! We had over 300 people listen in between our in-person and online audiences. You can watch the full recording on YouTube. Many thanks to all the founders who joined us on the panel. From left to right in the photo above: Travis from SoLo Funds, Daniel from Topia, Luca from Jurny, Fatima from Sugar, Al from Elude, Michael from Subject, and Audrey from Ruth Health.
Where should we host our next event? Reply to this email and tell us why it’s the place to be.
 - Ethan and Arek 🦄
Virtual cardiac rehabilitation
Moving Analytics is a telehealth platform that guides patients who recently underwent cardiac surgery toward a successful recovery. Its product, Movn, is a 12-week-long program providing patients with comprehensive education and tools to stay healthy and avoid hospital readmittance. The program includes the delivery of devices like a blood pressure cuff and activity tracker and incorporates healthy nutrition, exercise, and more into a patient’s day-to-day routine.
🔗 Check them out: movinganalytics.com
💰 Business Model
The company bills at less than $1,000 per patient. Movn is often fully covered by insurance, meaning that patients rarely have to pay out of pocket.
📈 Traction and Fundraising
  • Raised $20 million Series A from Wellington Management, Seae Ventures, SteelSky Ventures, Citi Ventures, Nueterra Capital, Philips Venture Capital Fund, Aphelion Capital, and Alumni Ventures
  • Partnered with Blue Cross Blue Shield, Kaiser Permanente, Stanford Medicine, and the U.S. Department of Veteran Affairs
  • Expanding operations and provider network to all 50 U.S. states
👫 Founders
  • Harsh Vathsangam, CEO: Previously Research Associate @ USC, CS PhD & MS @ USC, Engineering Physics Bachelors @ Indian Institute of Technology Madras
  • Ade Adesanya, President: Previously Founder @ Multicultural Angel Investor Network, Entrepreneurship Lecturer @ USC Engineering, Engineering/Industrial Management Masters @ USC, Electrical Engineering Bachelors @ University of Houston
  • Shuo Qiao, CTO & CISO: Previously SWE @ CleNET Technologies, CS Masters @ USC, CS Bachelors @ Indian Institute of Technology Madras, Electrical, Electronics and Communications Engineering @ Beijing Jiaotong University
🔮 Our Analysis
Heart disease is the leading cause of death in the United States. For those with heart conditions, surgery doesn’t mean an instant, healthy cardiovascular system—it’s important to keep your heart healthy through a proper exercise regimen and diet while avoiding certain activities, like smoking. While rehab programs following cardiac surgery exist, in-person options come with a number of difficulties. Patients often don't stick to their programs for reasons such as having to take time off of work to participate, long commute times, or high copay costs due to insurance providers declining to pay for expensive rehab options. Moving Analytics is building a solution that appeals to all angles of the healthcare world. It keeps costs low using telehealth—allowing fewer doctors to reach more patients—while making it easy to get the same rehab experience online. For patients, telehealth means a more accessible and more affordable way to learn about staying healthy. For insurance, the lower program cost that comes with Movn is preferred. Finally, for healthcare providers, Moving Analytics keeps a greater number of patients healthier compared to in-person programs and helps prevent hospital readmission. Between its notable partnerships, promising rehabilitation rates, and upcoming service expansion across the U.S., Moving Analytics is well-positioned to take on a health sector in much need of innovation.
📚 Further Reading
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🎁 Bonus Content!
Did you know we have a Twitter? And that we detailed every event we went to during LA Tech Week? Check us out and our many threads of the week.
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