🦄 Unicorner Startup of the Week: Magical
 ✍️ Notes From The Editors  
Happy Monday! This week, we’re taking a look at a new technology called Robotic Process Automation. RPA is used to automate manual tasks and free up valuable time. Enjoy!
 - Ethan and Arek🦄
Automate copy-and-pasting between tabs
Magical allows you to quickly transfer data between browsers tabs. It collects data from websites and allows you to use it as variables in your browser for automatically populating sheets, forms, emails, and more.
🔗 Check them out: www.getmagical.com
💰 Business Model
Magical is available as a Google Chrome extension. It’s currently free to use until paid features are implemented.
📈 Traction and Fundraising
  • Raised $35 million Series A round from investors including Coatue, Greylock, Bain Capital Ventures, GTMfund, SV Angel, Blank Ventures
  • Has over 450,000 users and 10,000 businesses using its software
  • #1 Product of the Day on ProductHunt
👫 Founders
  • Harpaul Sambhi, CEO: Currently Limited Partner @ Various VC Funds; Previously Advisor @ OnDeck, EIR @ Bain Capital Ventures, PM @ Microsoft, PM @ LinkedIn, Founder & CEO @ Careerify (Acquired by LinkedIn), Electrical Engineering @ University of Waterloo
  • Prashant Viswanathan, Head of Growth Eng: Previously VP of Engineering @ Swift Medical, SWE @ LinkedIn, Sales & Product SWE @ Careerify (Acquired by LinkedIn), Systems Design Engineering @ University of Waterloo
  • Rosie Chopra, COO: Previously Executive In Residence @ Inovia Capital, Head of Strategy & Business Operations @ Atlassian, Strategy & Operations Manager @ Deloitte, Strategy Consultant @ GE, Accounting & Financial Management Bachelors and Accounting & Finance Masters @ University of Waterloo
  • Zach Piepmeyer, Head of Design: Previously Principal User Experience Designer @ LinkedIn, Design Lead UX @ Line2, Lead Designer @ Fox Sports Interactive, Art Director @ William Morris Endeavor, Graphic Design @ CalPoly Pomona
🔮 Our Analysis
Text expanders, which automatically replace text shortcuts with longer snippets of text, are a useful tool for increasing productivity. It’s even built into macOS and iOS. One improvement to text expanders allows the user to input variables before pasting the text content. For example, “Dear name” might become “Dear Sam” when pasting text into an email. Magical takes this a step further by enabling users of its product to infer these variables automatically using data scraped from other tabs in the browser. This type of automation enables many different teams to enhance their productivity. For example, Magical can speed up sales and marketing outreach without sacrificing personalization by automatically filling messages with data scraped from a potential client’s LinkedIn profile. This means less time spent doing manual work like copy-and-pasting and more output. We look forward to seeing the company grow as it scales to support more browsers.
📚 Further Reading
Written by the editors
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