🦄 Unicorner Startup of the Week: Ghost
✍️ Notes From The Editors
Good morning. Given the recent news regarding SVB, it’s been a somber week for the tech industry. There are still many unanswered questions and the situation is still developing, but many have been impacted by the events.
At Unicorner, it’s our mission to bring people and companies together so that they may succeed and grow together. We want to do what we can, so if you’ve been affected by the situation, please reach out to us by replying to this email. If you’re looking for a new banking solution, we’d been working with Brex this past month on a special deal that might be helpful given the circumstances. More info is in the Bonus Content section below.
We’re wishing all of you the best in these tough times. ❤️
- Arek and Ethan 🦄
🚀 🦍 Beware the content graveyard!
Don't let your high-quality content die in obscurity.
Growth Gorilla rescues B2B SaaS companies by promoting their content and building links that boost rankings, traffic, and sign-ups.
Use code UNICORNER100 at check-out for a free content promotion and link-building video audit, and give your content the exposure it deserves.
This is sponsored content.
Interested in sponsoring us? Reply and let us know!
World’s largest supply of surplus inventory
Ghost is a private, B2B platform making it “radically easier to buy and sell excess”. It offers an all-in-one solution for exchanging goods effortlessly, making it easy for wholesalers, brands and retailers, and manufacturers to place their goods into the hands of customers.
🔗 Check it out: ghst.io
💰 Business Model
Ghost connects buyers looking for vetted and curated products with sellers who are retail partners looking to buy. It serves as an intermediary between buyers and sellers, allowing businesses to easily and quickly connect with each other and facilitate transactions.
📈 Traction and Fundraising
  • Raised a $13 million Series A round led by Union Square Ventures, with investors including Human Capital and Flexport
  • Raised a $5 million seed, with investors like Equal Ventures, Four Acres Capital, and Eniac Ventures
👫 Founders
  • Josh Kaplan, Co-Founder: Previously CEO and Board Advisor @ New Republic, Vice President of Digital @ Buck Mason, and Senior Director of UEG Ventures @ United Entertainment Group, MBA @ Columbia Business School, Management Science & Engineering MS&E @ Stanford, Business @ UF
  • Dee Murthy, Co-Founder: Co-Founder at Five Four Group, Co-Host @ Group Chat News, Co-Founder @ Young & Reckless, Student @ USC
Interested in finding your next jobInterested in hiring talent from the Unicorner community?
🔮 Our Analysis
For a long time, the retail space has been plagued with large amounts of excess inventory stuck in warehouses due to overproduction, changes in popular fashion (especially in the social media age), faulty estimates, canceled orders, changes in the economy, and so much more. According to TechCrunch, the excess inventory space accounts for “more than $500 billion of goods annually, and all of that excess inventory leads to retailers needing to do markdowns,” and Ghost is capitalizing on this largely untouched market. Its B2B platform is an all-in-one platform to connect buyers (manufacturers, wholesalers, brands/retailers) and sellers (retailers, liquidators, international markets). Most of all, it aims to make things easy for both sides, something that doesn’t exist in the industry to date, as most excess goods are gatekept to email lists, trade shows, auctions, and immediate networks. With Ghost, both sellers and buyers don’t have to go looking for those channels, creating an equitable platform that makes it easy for emerging players to enter the industry.
📚 Further Reading
If you enjoyed today's article, forward this email to a friend!
If you're just seeing this email now, subscribe here.
Made with 💜 by the Unicorner Team 🦄
💰 Bonus Content
We’ve been working with Brex this past month on a special deal for the Unicorner community.
If you open a cash or credit account with Brex using our link, in addition to the upgraded sign-on benefits ($150k+ in value), you’ll be entered into a giveaway for one of three free billboard spots in SF that have been allocated specifically for Unicorner.
This email was sent to
You received this email because you signed up with Unicorner.