For a long time, the retail space has been plagued with large amounts of excess inventory stuck in warehouses due to overproduction, changes in popular fashion (especially in the social media age), faulty estimates, canceled orders, changes in the economy, and so much more. According to TechCrunch, the excess inventory space accounts for “more than $500 billion of goods annually, and all of that excess inventory leads to retailers needing to do markdowns,” and Ghost is capitalizing on this largely untouched market. Its B2B platform is an all-in-one platform to connect buyers (manufacturers, wholesalers, brands/retailers) and sellers (retailers, liquidators, international markets). Most of all, it aims to make things easy for both sides, something that doesn’t exist in the industry to date, as most excess goods are gatekept to email lists, trade shows, auctions, and immediate networks. With Ghost, both sellers and buyers don’t have to go looking for those channels, creating an equitable platform that makes it easy for emerging players to enter the industry.