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🦄 Unicorner Startup of the Week: Eterneva
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✍️ Notes From The Editors
We're live on Product Hunt! Please take a few seconds to support our launch today—just for perspective, if everyone reading was to upvote, we'd be one of the top products this week and the biggest 24-hour launch ever.
It would really mean the world to us if you could support us today and share your positive experiences with Unicorner in the comments. Did we help you find a job? Are you an investor who invested in a company we covered? Let us and the people of Product Hunt know!
If you're on social media, be sure to reshare our posts on LinkedIn and Twitter to spread the word. Help us grow this community and continue our mission of covering the coolest companies before they get big 🙌
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Turn your loved ones into diamonds
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Eterneva lets customers celebrate the memory of their loved ones by turning their ashes into diamonds. The Mark Cuban-backed service, which uses an intricate seven-stage process to filter ashes (or hair) and craft a diamond, is available for individuals and for pets.
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💰 Business Model
The entry price for an Eterneva diamond is $2,999 and generally takes 7-10 months to develop.
📈 Traction and Fundraising
- Raised $10 million Series A with investors like Tiger Management Corporation, Goodwater Capital, Capstar Ventures, Next Coast Ventures, and Mark Cuban
- Appeared on Shark Tank in 2019, resulting in Cuban investing $600k
- Created nearly 1,500 diamonds for over 1,000 customers, with the bulk of orders for pets
👫 Founder(s)
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Adelle Archer, CEO: Previously Head of Product Marketing @ TrendKite, Senior Product Marketing Manager @ Bigcommerce, MBA @ Acton School of Business, Political Science BA @ McGill University
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Garrett Ozar, CSO: Previously Sales Leader @ TrendKite, Founder @ ampcaddy, Sales & Business Development Manager @ Bigcommerce, VP Sales @ RockSolid, Entrepreneurship & Business @ Western Carolina University
🔮 Our Analysis
Eterneva is rethinking how we cherish the memories of people and pets who have passed away. To succeed at its goal, CEO Adelle Archer told us she “expects to popularize a new category around experiential celebration of life” over the next five years. The company has made transparency a central focus of its product by including full disclosure online of every stage of its seven-stage diamond creation process. Eterneva has also included features like QR code tracking for the monthslong process. Though the company has faced criticisms in the past, such as during its pitch at Shark Tank, we believe the company has overcome these criticisms. We look forward to its future and hope to see the headstart it can gain in the space should it succeed.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
Again, we'd really appreciate your support today on our Product Hunt launch! Like we mentioned above, your support will help us grow the Unicorner family and allow us to continue covering cool companies!
Once you're back, check out this interesting article from Crunchbase News about the leading Series A investors in the VC world. |
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