• Raised $600,000 pre-seed over the course of three years from investors like HIVE Ventures and SmartGateVC
• Previous preorders are currently receiving their orders; currently accepting preorders and shipping in October

 

According to Embry, 83% of the U.S. workforce may sit, often unknowingly, for 15 hours per day. Embry’s solution to this is to track users’ physical activity via its insoles. There are a number of technical innovations Embry has made for its product. The insole must be sturdy enough to accurately track the user’s weight, but it must also be soft enough to feel comfortable. It contains technology and sensors, yet it is light enough for movement. The embedded software must be efficient as well to provide good battery life and maximize the high-quality data stored locally in the insole. However, there are some pain points with this solution. One challenge is battery life, which the team has tackled by including simple wireless charging and a two-day battery capacity. For people who constantly wear different pairs of shoes, CEO Sargis Karapetyan recommends removing the stock insoles from all your shoes so you never forget to transfer the insoles between different pairs of shoes. He told us that he believes one day, just like every smartphone has a built-in camera, every shoe should have a built-in Embry. All in all, Embry is a really interesting product, especially for those looking to add activity to a sedentary lifestyle.