🦄 Unicorner Startup of the Week: Embry Tech
 ✍️ Notes From The Editors  
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Monitoring your wellness from your shoes
Embry has built an insole for shoes that tracks the wearer’s sitting time, physical activity, weight fluctuations, and other statistics during the day. Users can connect their insoles to Embry’s iOS app through Bluetooth. There they can see their details and personalized wellness insights.
🔗 Check them out: www.embry.tech
💰 Business Model
Embry charges $149.99 for its insoles. These can be purchased from Embry’s website in four different size ranges. Customers can purchase their size range, and cut the insole to the exact size of their shoe. The accompanying app is free to use.
📈 Traction and Fundraising
  • Raised $600,000 pre-seed over the course of three years from investors like HIVE Ventures and SmartGateVC
  • Previous preorders are currently receiving their orders; currently accepting preorders and shipping in October
👫 Founder(s)
  • Sargis Karapetyan, CEO: Previously JS Engineer @ Aarki, Full-Stack Web Developer @ Spiritux, Co-Founder & CTO @ Nayanse, CS @ State Engineering University of Armenia
  • Nare Gevorgyan, CDO: Previously Community Growth Partner @ UXEVN, Product & Graphic Designer @ Ardēan, Co-founder & Graphic Designer @ Nayanse, Industrial and Product Design @ Yerevan State Academy of Fine Arts
  • Liana Avetian, Chief of Health & Biz Dev: Currently Guest Lecturer @ American University of Armenia; Previously Director, Strategic Partnership and Development @ News Deeply, Oriental Medicine, Chinese Herbology and Chinese and Japanese Acupuncture Masters @ New England School of Acupuncture, Nutrition BS @ Simmons College
💼 Opportunities
Reach out to the team at hr@embry.tech
🔮 Our Analysis
According to Embry, 83% of the U.S. workforce may sit, often unknowingly, for 15 hours per day. Embry’s solution to this is to track users’ physical activity via its insoles. There are a number of technical innovations Embry has made for its product. The insole must be sturdy enough to accurately track the user’s weight, but it must also be soft enough to feel comfortable. It contains technology and sensors, yet it is light enough for movement. The embedded software must be efficient as well to provide good battery life and maximize the high-quality data stored locally in the insole. However, there are some pain points with this solution. One challenge is battery life, which the team has tackled by including simple wireless charging and a two-day battery capacity. For people who constantly wear different pairs of shoes, CEO Sargis Karapetyan recommends removing the stock insoles from all your shoes so you never forget to transfer the insoles between different pairs of shoes. He told us that he believes one day, just like every smartphone has a built-in camera, every shoe should have a built-in Embry. All in all, Embry is a really interesting product, especially for those looking to add activity to a sedentary lifestyle.
Written by the editors
Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
Another noteworthy fact about Embry is that it’s 2/3 female-founded. If you like data, be sure to check out this analysis on VC money going to female founders, which also includes a section on health care.
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