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🦄 Unicorner Startup of the Week: Coral
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✍️ Notes From The Editors
We have an extremely exciting update for Unicorner: to celebrate the newsletter reaching 4,000 subscribers, we’re launching on Product Hunt next Monday (September 27)! We’d greatly appreciate your support during our launch next week—be sure to register a Product Hunt account in advance if you don’t already have an account (it just takes a minute).
Hope you’ve enjoyed the past few health-related articles. In light of September being Sexual Health Month, the last article in this series is on Coral. We recently had the opportunity to chat with Coral’s CEO, Isharna Walsh, about the company’s mission and vision. Let us know what you think about this cover by replying to this email!
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Coral is a sexual wellness app for couples (the first of its kind) and individuals. The app offers multiple features, including personalized lessons, guided exercises, and more.
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💰 Business Model
Coral is available as an app on the iOS App Store and Google Play Store. It uses a freemium model. Users can gain access to more material by purchasing the premium tier for $59 per year which offers unlimited access to all content.
📈 Traction and Fundraising
- Has raised over $4 million from Freestyle Capital, Alpha Edison, and more
- Over 300,000 users to date
👫 Founder(s)
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Isharna Walsh, CEO: Previously Investor @ Embark Ventures, Director of Business Operations and Strategy @ SteelHouse, Economics and Law @ The Australian National University
🔮 Our Analysis
It’s difficult to talk about your sex life. The subject can be hard to bring up for many couples and is a common reason for breakups. Coral is trying to destigmatize sexual health and wellness by providing a service that helps couples (and individuals) improve their “horizontal happiness,” as the company puts it. Tackling a taboo subject makes for some interesting challenges for Coral, but also presents an opportunity to gain a large foothold in a new marketplace. Isharna Walsh, CEO of Coral, expressed to us that she wants “people who are struggling in their relationships, or curious about having more mindful sex, or just looking for a little something different for date night, to know exactly where to turn for science-based, pleasure-centric, inclusive and exciting exercises and information.” We’re eager to see what influence Coral has on this budding industry.
📚 Further Reading
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🎁 Bonus Content!
Wondering what the meaning is behind the name "Coral"? Here's what Walsh said:
"I love the ocean and I love diving. It's meditative for me. When I started questioning the narrow view of sex and sexuality that I'd been brought up with, versus the kind of limitless possibilities for sexual exploration that are just below the surface for us all, I immediately thought of coral. It's like this whole world waiting to be discovered if you're willing to look for it."
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Made with 💜 by the Unicorner Team 🦄
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