Armir Harris described learning about his family’s moving and transport company “at the dinner table.” After launching and successfully scaling a national bus business, he saw the pain points in the bus industry and founded CharterUP. CharterUP’s live marketplace for buses makes it simple for consumers to find a bus online by essentially modernizing an industry reminiscent of over-the-phone quotes. At the same time, it’s providing benefits to bus operators too. Importantly, it’s giving operators a new destination to find customers, helping to mobilize buses that would have otherwise stayed stuck on the lot. As a company that became profitable early on, CharterUP has demonstrated its ability to build a marketplace of operators and consumers. According to Harris, it’s the first-mover advantage and the data it brings that set CharterUP apart from rivals. It plans to eventually expand its product’s reach and build new products to help operators with business. Given its current traction, we’re here for the ride.