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š¦ Unicorner Startup of the Week: Causal
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āļø Notes From The Editors
When you look through the history of innovative products that have become mainstream, you find that most arenāt necessarily the first of their kind, but rather better versions of another invention. Itās the case for cars, personal computers, mobile phones, and many other pieces of technology we use in our day-to-day.
With B2B/SaaS being a top industry for companies today, startups use that same methodology when building products for business. Causal is iterating on the likes of Excel to build a better platform for the world of finance, and we wanted to share its story with you!
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Better planning platform for business data
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Causal is building an improved way for companies to organize and model their financials and business data. Originally created as an alternative to traditional spreadsheets, Causalās platform allows businesses to structure data and create predictive models easily, all while quickly generating clear visuals to accompany that data. It also offers hundreds of integrations with software like Salesforce, Stripe, Hubspot, and more.
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š° Business Model
Causal operates on a tiered B2B pricing basis. It offers a free tier for personal use and early companies, a āstartupā tier for $250/month, and a ābusinessā enterprise plan for larger companies.
š Traction and Fundraising
- Raised £14.5 million Series A (roughly $20 million at time of raise) from Coatue, Accel, Verissimo Ventures, as well as a number of angels including Naval Ravikant, Jeremy Stoppelman (Yelp CEO), Scott Belsky (Adobe CPO), Akshay Kothari (Notion COO), and others
- Used by companies like Philips, Life360, ClassDojo, Marley Spoon, and more
š« Founders
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Taimur Abdaal, CEO: Previously Data Science @ Nested, Math and Statistics @ Oxford
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Lukas Kƶbis: Previously SWE @ WhatsApp, Math and CS @ Oxford
š¼ Opportunities
š® Our Analysis
Causalās platform is built on the idea that the way companies currently organize finances and data isnāt intuitive. While Excel spreadsheets and other popular tools offer powerful solutions that have been the standard in the industry for decades, Causal has entered the market with a tool that prioritizes its ease of use for finance professionals. Its homepage demo offers a view into some of its features. Building a model is fairly straightforward, with an almost plug-and-play interface in some cases. Itās like Airtable and Looker had a baby with a CPA licenseāCausal combines the enhanced spreadsheet experience of Airtable with Lookerās powerful data visualization. Is it competitive enough to persuade companies to adopt its offerings over existing solutions? Perhaps, though time will tell. Causalās marketing and pricing are tailored toward startups like itself (with many of its major clients being startups), incentivizing companies with less-defined finance structuring to adopt its technology early on. Weāre a fan of the experience Causal is building, and look forward to seeing how it takes on this hefty industry.
š Further Reading
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