Causal’s platform is built on the idea that the way companies currently organize finances and data isn’t intuitive. While Excel spreadsheets and other popular tools offer powerful solutions that have been the standard in the industry for decades, Causal has entered the market with a tool that prioritizes its ease of use for finance professionals. Its homepage demo offers a view into some of its features. Building a model is fairly straightforward, with an almost plug-and-play interface in some cases. It’s like Airtable and Looker had a baby with a CPA license—Causal combines the enhanced spreadsheet experience of Airtable with Looker’s powerful data visualization. Is it competitive enough to persuade companies to adopt its offerings over existing solutions? Perhaps, though time will tell. Causal’s marketing and pricing are tailored toward startups like itself (with many of its major clients being startups), incentivizing companies with less-defined finance structuring to adopt its technology early on. We’re a fan of the experience Causal is building, and look forward to seeing how it takes on this hefty industry.