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🦄 Unicorner Startup of the Week: Castiron
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✍️ Notes From The Editors
We’re no strangers to the intersection between food and technology (our cover of Shef last year highlighted the delivery of home-cooked meals). Castiron is taking web stores and optimizing them for a smaller audience—specifically, independent cooks looking to reach their hungry customers online. It follows a larger (and historically successful) trend of companies taking an idea and specializing it to a niche audience.
Does anyone know a good cookie delivery service that delivers to Los Angeles? All this editing is making us hungry, and we need some fresh cookies at our door. To stress the urgency of the situation, we’ll buy cookies for whoever replies to this email with the best cookie web store. 🍪
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Enabling online restaurants
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Castiron is an e-commerce service that provides websites to independent food sellers such as cooks and bakers. In addition to landing pages, it offers features such as inventory management, automated marketing, and more.
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💰 Business Model
Castiron is free for sellers. The company makes money by charging customers a 10% convenience fee and a 2.9% + $0.30 Stripe payment processing fee.
📈 Traction and Fundraising
- Raised $6 million seed from Bowery Capital, Foundry Group, and High Alpha
- Has “several hundred users,” according to TechCrunch
👫 Founder(s)
- Mark Josephson, CEO: Previously CEO @ Bitly, SVP Revenue & Marketing @ AOL, SVP Patch Labs @ Patch.com (Division of AOL), CEO @ Outside.in (Sold to AOL), President & CMO @ Seevast, Psychology @ Skidmore College
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
🔮 Our Analysis
If the Great Resignation is having an effect on the Food and Beverage Industry, there is a growing market Castiron is ready to serve. Because of its business model, Castiron is only successful when its users, or “food artisans,” are successful. This means the company is able to provide every feature for free to all its sellers, as more sales translate to more revenue. This symbiotic relationship between Castiron and its artisans, as well as features like unlimited listings, accepting a variety of payment methods (credit cards, Google Pay, and Apple Pay), coupon creation, and customizations (like toppings or fillings), are just a few of the aspects that present the platform as a robust solution and distinguish it from other e-commerce options like Shopify. Castiron also has a community called The Kitchen, meant to help food artisans connect with one another and learn from each other. For customers looking to buy foods, Castiron is a platform for discovering and enjoying their favorite independent food artisan’s creations. With all this in mind, we hope success is on Castiron’s menu.
📚 Further Reading
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🎁 Bonus Content!
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