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🦄 Unicorner Startup of the Week: Alloy
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✍️ Notes From The Editors
We hope you're having a great week. Our team knows that some of you have had to deal with some pretty bad weather lately. We really hope that you and your families are safe at this time ❤️
On another note, we're excited to announce our partnership with OnePager! OnePager makes it easy for founders to showcase their startups on a single page. If you like Unicorner, chances are you'll like OnePager. You can get started by checking out our OnePager here. Be on the lookout for cool projects we'll be working on together!
If you like Unicorner, forward this email to a friend who would enjoy our content! If you're just seeing this email now, subscribe here.
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Automate your ecommerce store
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Alloy is a tool built to automate tasks such as marketing, shipping, and more for ecommerce platforms. This is accomplished through integrations with services such as Shopify. Users can set up automation workflows using “recipes,” which can be created manually or selected from existing templates.
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💰 Business Model
Alloy has a B2B/SaaS model with multiple subscription tiers. The Silver tier costs $200/month billed annually or $250/month billed monthly and offers access to 5 workflows, 20k tasks, and various other perks. The Gold tier, which costs $1k/month billed annually or $1.25k/monthly billed monthly, offers 20 workflows, 100k tasks, and more. If this still isn’t enough, they offer a Platinum tier with unlimited workflows and tasks, which requires booking a demo.
📈 Traction and Fundraising
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Took part in Y Combinator W20 batch
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Raised $5 million over two rounds with investors like Bain Capital Ventures, Abstract Ventures, and more
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Partnered with over 60 companies including Facebook, Dropbox, and LinkedIn to offer integrations
👫 Founder(s)
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Sara Du, CEO: Previously SWE @ Snap, Fellow @ 8VC, Product Designer @ Wish, Economics @ Harvard
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Gregg Mojica, CTO: Previously Lead SWE @ Harbinger School of Engineering, Application Architect @ Fiserv, SWE @ Cornell
🔮 Our Analysis
There are many logistical challenges in running an online market, with obstacles at every step of the sales process. Alloy promises to reduce the work needed to manage the market by handling those challenges and more by automating many common tasks. For example, Alloy can automatically reorder products when stock runs low, send personalized emails to customers, and more. Alloy hopes that by automating these tasks they can help D2C brands focus less on the individual sale and more on growth. This is an attractive offer for many brands, and likely means Alloy will have many new customers as they continue to grow.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
Comments? Just reply to this email!
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🎁 Bonus Content!
Forbes recently announced their Next 1000 list, which features a list of entrepreneurs who are redefining the American business landscape. You can check out the list (and nominate others) here. |
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