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🦄 Unicorner Startup of the Week: Adventr
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✍️ Notes From The Editors
Happy Monday! We have some exciting things planned here at Unicorner HQ. Stay tuned! 👀
Today’s cover is on a company transforming how we consume video content online. Let us know if Adventr is something you could see yourself using!
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Create interactive videos
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Adventr is aiming to reinvent digital media by allowing users to easily create and share interactive videos. Videos can be interacted with through touch, click, and voice, at which point the content that plays depends on the user’s decision. Some features the company offers include advertising, videos on mobile, and analytics.
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💰 Business Model
The company offers its product as SaaS, with multiple tiers. The free tier comes with features such as 1080p video, three “connections” (or choices) per video, and two projects. The Pro plan is available for $29/month billed annually and includes eight connections per video, advanced analytics, watermark removal, and more. The Business plan is available for $99/month billed annually and includes a custom watermark, Realtime Player API access, priority mail support, and more. There is also an Enterprise plan which includes a dedicated account manager and unlimited projects.
📈 Traction and Fundraising
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Raised $5 million seed round with investors like Paladin Capital Group, In/Visible Ventures, Reinventure Capital, Alumni Ventures, Quake Capital Partners, artist John Legend, and EasyExpunctions CEO Yousef Kassim
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Earned a finalist spot at the 2021 TechCrunch Disrupt Startup Battlefield
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8,000+ beta users including AsiaNet News, MSI Gaming, SK Interactive, and the New South Wales government
👫 Founder(s)
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Devo Harris, CEO: Previously two-time Grammy winner, Senior Product Manager @ Vimeo, President @ Astor Place Media, Co-Founder @ GOOD Music, MBA @ Columbia Business School, Econ BS @ UPenn
💼 Opportunities
Be sure to mention you came from Unicorner when applying!
🔮 Our Analysis
According to Adventr CEO Devo Harris, Adventr was started after he noticed how music videos with interactive components increased in popularity. The company is aiming to give viewers an enhanced and more engaging experience while giving creators the ability to increase engagement among their audience. This is most clear through its inclusion of analytics and overall focus on increased engagement—the company claims its Adventr format has a 1,300% better click-through rate and 271% more time spent when compared to standard video. But Adventr is not only innovating an interesting product; it’s making this type of content creation easily accessible. Given that the company plans to introduce social media integrations soon, we wouldn’t be surprised if we start seeing an influx of interactive videos online.
📚 Further Reading
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