🦄 Unicorner Startup of the Week: 123 Baby Box
✍️ Notes From The Editors
This week's startup tackles an interesting space: parent tech! We've historically covered a lot of different angles on how tech helps parents. Some notable startups include Whirli, a subscription toy service for growing kids; Ruth Health, a telehealth platform for pregnancy; and EarlyBird, an easy way to have friends and family invest in your child's future.
Today's article is written by Luca Traverso. He's a recent UCLA grad currently interning for the venture studio Mahway. He loves everything having to do with startups and writes about entrepreneurship, product, and more on his Medium page. You can also connect with him on LinkedIn!
- Ethan and Arek 🦄
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123 Baby Box is a curated monthly subscription box for babies. With a mission to help the working mom, 123 Baby Box delivers products tailored to their baby’s age and developmental stage.
🔗 Check it out: 123babybox.com
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💰 Business Model
It offers a subscription model available in three tiers. Customers can opt to receive monthly baby boxes for one month, six months, or 12 months for $59.99/month, $49.99/month, and $39.99/month, respectively.
📈 Traction and Fundraising
  • Raised oversubscribed $1.2 million pre-seed round
  • Notable investors from Nike, GoDaddy, Barnes and Noble, Steven Madden
  • 4x revenues in 2022
  • Grew 245% from 2021
  • Received acquisition offer within 8 months of launch
👫 Founders
  • Zarina Bahadur, CEO & Founder. Previously Member @ Parenthood Ventures, Cohort Member @ XRC Labs, Masters & Bachelors @ UC Irvine
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🔮 Our Analysis
New moms spend an average of 1,400 hours per year researching products for their babies. 123 Baby Box’s mission-driven founder, Zarina Bahadur, is taking this massive undertaking off of new moms’ plates, allowing them to spend more time how they please. In addition, 123 Baby Box means parents spend less money on products for their babies because they don't have to spend on products they don't need. With 123 Baby Box allowing parents to spend less money and more time with their baby, it’s no surprise that it has over 4,000 five-star reviews. For these reasons, 123 Baby Box is primed and ready to disrupt the parent tech space.
📚 Further Reading
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