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🦄 Unicorner Startup of the Week: Bardeen
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✍️ Notes From The Editors
Today's cover of Bardeen comes from contributor Denise Wong. Denise is a Chief of Staff for a $100 million/year startup and loves making new friends in the tech space. You can reach out to her via email or book a time to speak with her on her Calendy.
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Automate repetitive tasks with one click
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Bardeen is a no-code workflow automation tool. Users download a Google Chrome extension (to be expanded to other browsers soon) and select from a catalog of 300+ common prebuilt automations, or “playbooks,” to replace their repetitive tasks. Users may modify these playbooks or build their own from the catalog.
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💰 Business Model
Bardeen intends to adopt a freemium model with paid plans. They intend to charge for premium features, and for team workspaces. The startup is currently focused on expansion over revenue.
📈 Traction and Fundraising
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Raised $15.3 million Series A round from Insight Partners, 468 Capital, and FirstMark Capital
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30,000+ active users since February 2022
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#1 Product of the Day on ProductHunt
👫 Founders
- Pascal Weinberger, CEO: Currently Advisor/Venture Partner @ Alpha Intelligence Capital; Previously Chief AI Officer @ Stealth, Moonshots/Head of AI & Rapid Prototyping @ Alpha/Telefónica, Theoretical and Mathematical Physics @ Goethe University (dropout)
- Artem Harutyunyan, CTO: Previously Senior Director of Product and Engineering @ Mesosphere, Engineering Director @ Qualys, Senior Fellow @ CERN, GBS @ Stanford, Ph.D. CS @ Graduate School of State Engineering University of Armenia and Yerevan Physics Institute
🔮 Our Analysis
Many tasks we do online can be automated. This is true of personal tasks like tracking workouts, and business tasks like automating department-wide reminders. Additionally, online tools are growing in complexity and number, creating the need for tools to help bridge the data silos in-between. Currently, automation is difficult for non-developers. Individuals miss out, and businesses wait for developer teams. Bardeen’s no-code software allows everyone to build automations, bringing automation to the masses. Anecdotally, many people are looking for tools like this, which is also indicated by the success of companies like Zapier. Long term, Bardeen aims to detect and suggest automations based on patterns in user activity. As this feature presumably depends on AI and current user data, Bardeen is now building a defensible data moat. This will enable incredible productivity gains and put Bardeen in a strong position compared with competitors. Best of all, as the founder points out, automation startups tend to benefit from downturns as people try to cut costs and increase efficiency.
📚 Further Reading
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Made with 💜 by the Unicorner Team 🦄
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🎁 Bonus Content!
Community feature: today we'd like like to highlight Unicorner reader Khachatur Virabyan, the founder of Stylebit. Stylebit is a design system management platform which helps designers and developers to be in sync, from Figma to GitHub. It automates the delivery and handoff of the design system with custom Design Actions (for example, translating color values, naming conventions, sending messages to Discord/Slack, etc.). You can request early access to Khachatur's startup here.
Working on a project? Have a personal story you'd like us to share? Respond to this email and we'll feature it in an upcoming article 🚀
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